Colgate-Palmolive PEST and Porters 5 Analysis

Colgate-Palmolive PEST and Porters 5 Analysis Jump to: PEST Analysis of Colgate |Â  Porters 5 Forces Analysis of Colgate Introduction Companies seeking to gain a competitive advantage in todays environment, where competition is very tough where technological improvement have pushed major companies forward are in need of a strategy development process. By using several capabilities like creativity and originality, companies can come up with a number of options and possibilities that can be used while building a strong strategic plan. Today, Companies should develop the sense of controlling and monitoring of processes, nothing should be left at random, because important losses can incurred. Many thinkers have argued that a strong strategy should consider three important factors (3C): Customers, Competencies and Competition. To begin with customers, companies should be able to distinguish between existing customers and potential customers; in addition, they have to understand customers needs for a better profitability. Competencies are perhaps the most important tool in this chain, it can raise the companys stock index or lead it to bankruptcy, and its by recognizing multi-skilled peopleÂÂ  trained and capable in a large variety of skills or activities that companies can carry on the adventure. Finally, competition is no longer a concept to be defined or explained, its becoming a double-edged sword for companies in a world where the number of firms is growing exponentially. Analysis of the areas cited above is interconnected. Who you select as your target group will have consequences on capabilities you require, which will have an impact on what the competition policy which will pressure who you choose as your target group.ÂÂ   Furthermore, a well structured strategic analysis will induce to brighter more significant goals, and a more safe future as companies are better aware of possible threats that may happen. They may be also known as (External Environmental analysis), its may be seen as the connection between going in the right track and making the appropriate decisions, a kind of trade-off established by the company. Its through strategic analysis that organizations are capable of encouraging funders for future perspectives. Funders are more likely to go for donations or loans, in case of strategic analysis environment, to enlarge the gap between the organization and its competitors. In the other hand, not considering at least a little amount of strategic analysis means losing opportunities called also (opportunity cost). A left behind status can be reached in case of ignoring strategic analysis. BNET Business Dictionary defines the strategic analysis as the way of conducting researches on the external environment or business environment where the organization performs and on the organization in the purpose of drawing a strategy. In the other hand, Professor Les Worrall thinks that strategic analysis is a fair understanding of organization surrounding, it takes into consideration the interrelation between the firm and its environment to improve organizational efficiency and effectiveness, by increasing the organizations capacity to deploy and redeploy its resources intelligently. Many studies have been conducted in this field, they may have suggested different definitions of strategic analysis but three important characteristics are commonly linked with it: Identification and evaluation of important data to strategy elaboration. Recognition of both external and internal environment to be considered. Multiple analytical methods that can be used in the analysis. Examples of analytical methods used in strategic analysis include: Value chain analysis Four corners analysis Early warning scans War gaming PEST analysis and Porters five forces analysis Analytical tools are meant to ensure the sustainability and reliability of the analysis proposed. Analytical methods are worldwide used and understood, they have reached a mature state where every organization can use them to better work However, while dealing with the analytical methods, companies should keep in mind some considerations: The tool or method should be able to answer question that may be raised by the organization. The benefit coming from using any tool or method should be clearly defined and stated. To ensure a successful analysis, organization need to go forward a great understanding of the tool used. The tools proposed are empowered if there is collaboration as input with other people surrounding the company, in addition, time should be allocated to people concerned so they accommodate the analysis. Every member of the organization must be aware that the use of any analysis tool is time and effort consuming, decision-making board and stockholders ,in the implementation phase, should be flexible and provide the necessary to complete the project. The objective of using an analytical tool is to go deeply in the analysis and to ensure a better approach more balanced and methodical. In addition, all analytical tools are using historical data, they rely on past data to better understand futures wants. Moreover, results coming from the analysis should be interpreted with caution or the analysis may lead to an influenced result, due to pressures, which look for a particular strategy. One of the important competencies of an analyst is to understand which tool or technique is most appropriate in the context. Colgate Palmolive Nature of Business Colgate-Palmolive is generating benefits from manufacturing and selling shampoo and toothpaste , 80% and 15% respectively. The remaining is shared between home care products (softeners).Colgate-Palmolive is the leader in the domestic market on the shampoo and the second on the toothpaste.ÂÂ  The battle for market share with competitors is at:ÂÂ   Shampoo with brands such as: Head shoulders / Pantene Toothpaste with brands such as: Signal CPM Company is present in several markets of consumer goods. Indeed its wide product range covers both Personal Care as the Home Care. Colgate-Palmolive operates in the market of Oral Care through Tonigencyl and Colgate toothpaste and Colgate toothbrushes. In addition the Company has a strong presence in the market with shampoo brands:ÂÂ  Cadum, Alert and Palmolive. Colgate History In 1806, Mr. Colgate William, a soap and candle maker, opened a shop where he sold candle and soap and multiple cosmetics in New York under the name William Colgate Company. In the 1840s, the company started to sell energetic bars for uniform weights. In 1857, His son took over,, when his father Samuel Colgate passed away , the company was renamed as Colgate Company under the management of Samuel Colgate, his son. In Milwaukee, B.J. Johnson Company was producing a special and famous soap by mixing only palm and olive, the formula used was developed by B.J. Johnson in 1898. The soap was very popular, thanks to the recipe originality, and took the name of Palm-Olive (Palmolive) Between 1928 and 1953 many changes occurred, they are summarized below: The merging of Peet Brothers with Palmolive to become Palmolive-Peet. Palmolive-Peet bought Colgate company form Samuel Colgate to create the Colgate-Palmolive-Peet Company.(1928) In 1953, the company changed its to the current name Colgate-Palmolive Company. Colgate-Palmolive has been competing with the worlds largest soap and detergent producer for decades. After the World War II, PG had decided to a launch a diversified range of products under the name of TIDE, many consumers turned to this new products when they used to buy Colgate-Palmolive Products. Moreover, the company faced another challenge when PG decided to add Fluoride in the toothpaste an achievement never done before, due to this fact, Colgate-Palmolive lost his first place in the toothpaste market. To compete with Procter and Gamble, CP(Colgate-Palmolive) have used television(new invention at that time)and decided to sponsor some shows so they can regain their market share against PG. In 2006, Colgate-Palmolive has intended to acquire the major part of Toms of Maine, a pioneer in the natural toothpaste maker, for US $100M. Today, Colgate-Palmolive has a number of plants and subsidiaries around the world, more than 200 countries are using Colgate-Palmolive Products. Colgate Palmolive Values Our three fundamental values-Caring, Global Teamwork and Continuous Improvement-are part of everything we do Valuing Colgate People Becoming the Best Place to Work Colgate strategic analysis PEST Analysis: Nowadays, to ensure a sustainable, competitive and successful company, managers and board of executives has to cope and operate within a rigorous macro-environment that is shaped by influences of different factors. These factors can emerge from many sources: The overall economy, population, governmental legislations and regulations, societal values, new technologies. All of these represent relevant factors that can have a gigantic impact on all the decisions the company makes concerning its direction, business model, objectives, strategy and thus, the ability to impact on the companys overall situation. Now that we have understood the importance and the impact that an external environment can have on a businesss situation, its compulsory to sort those factors into categories and assess their importance to the business. After assessing their importance, external factors can be categorized into 4 major assemblies by using the PEST or PESTLE Analysis. (P)olitical Factors The first letter in the acronym refers to Political factors and they are issues that affect the way of doing business. They can be trading policies imposed by the government or the political stability of the country in which business is conducted. Political issues can also be related to taxes and labour laws imposed by the government and labour unions. They can also be regulations directed to maintain a fair competition on honourable basis between rivals in any industry and prevent abusive actions. Moreover, the political factors can also be regulations put by the government to protect the environment in which the company is operating. This type of regulations can for example be linked to pollution issues or standard quality of their products or services that will be directed to their clients. (E)conomical Factors The second letter in the acronym refers to Economical factors and they are subjects related to the overall situation and stage of growth of the economy. These factors need to be taken into consideration for the impact they can have on the operations of a business. Managers need to assess the home economy situation and trends. Furthermore, they need also to keep an eye on changes in taxation of products services. They also need to look at the driving forces of the economy such as the purchasing power of their target market and consumer preferences and also to unemployment and wages levels. If the company is involved in foreign trade, managers have to consider the tariffs and exchange rates as well as the import and export ratios applied in that country. (S)ocio-Cultural Factors The third letter of the acronym refers to Socio-Cultural factors that any company has to consider the point of view of the general public. The publics opinion and attitude toward the companys products is also important because it plays a core role in building the image within the different constituencies. Companies also have to be in permanent contact with the media by writing press releases or opening its doors to build brand image that is known by everybody. Socio-Cultural factors can relate also to issues raised in advertising campaigns and publicity or by participating in major events to show their part of social responsibility. Social factors also include diversity of their work force employed. Companies hire disabled and elderly people to get them integrated within the society. Finally, companies need to respect and take into account ethical issues no to offend any minority in the society. (T)echnological Factors The last letter of the acronym refers to Technological factors. These factors have changed the way businesses operate. By introduction of all these technologies, companies are able to conduct their operations much easily with a better performance. Technology participated in the improvement of many aspects since it was introduced at all levels of the business, from selection process to productivity and research and development. (Jana F. Kuzmicki, 2007) Porters five analysis: Gaining Power of Suppliers One of the five forces which Porter formulated for an organization to look into in order to form a competitive advantage is gaining power of suppliers. The global reach and diverse portfolio of assets attract numerous investors. Colgate-Palmolive and other major competitors are both viewed by investors as home and oral care companies which have considerable positive investment strengths. Most often the comparison is always with PG. Although, Colgate-Palmolive is viewed by many as at par with its competitors, yet, what was lacking in their management is the lack of perceived differentiation which somehow impaired the investment decision-making process. Moreover, even though Colgate-Palmolive has no strategy that is unique or differentiating relative to the other companies, the threat of bargaining power of suppliers is low due to partnership, supply chain management, training, and dependency. Bargaining Power of Customers Customers are the lifeblood of the business. The existence and growth of a business company is dependent on customers. CP (Colgate-Palmolive) is serving globally with 25 million customers a day in over 200, 000 plant around the globe. There is a cohesive loyalty among buyers and sellers of energy in Colgate-Palmolive for several reasons like the attractive incentives and value added, partnering and supply chain management. Moreover, investors and stakeholders expressed their satisfaction on the services offered by the company. Again, this can be reflected on the 2001 case study interview which was recorded verbatim, in which two elements emerged fundamental to the satisfaction of customers technology and its diversified presence. One owns Colgate-Palmolive because of its strong diversified presence and good technology while another one noted that it is because it is cheaper, yet with a high quality of products and high returns over the course of the cycle compared to other major com panies. Moreover, significantly noted were two comments. On one hand, the reasons why many were satisfied with the performance because of its huge asset base, financial and political clout that was why they successfully covered operations in places like China, Russia, and the Middle East. On the other hand, CPs management restructuring that reduced costs focus on profitability, financial discipline and its way for shares repurchase. Threat of New Entrants In the home and oral care industry primarily on the soap and natural products and reserves, the companies management strategy reduced the friction of threat among its new competitors in the business by increasing minimum efficient scales of operations, its cohesive and good status with suppliers/distributors, retaliation tactics, protection of property and establishing a competitive and trustful image to its customers. Moreover, the role of advanced technology set them at par with other entrants in the business. In 2001, technology had differentiated CP from its competitors. Leadership in promising toothpaste from solid to gel technology that delivers new brushing sensations. There reputation was leveraged in order to establish a solid foundation against threats of the new entrants. The leverage of their reputation is build solidly on their total strengths both tangible and intangible like technology, products, adherence to business ethics, code of conduct, and corporate social responsibility that encourages consumers to brand loyalty. Threat of Substitutes The threats of substitutes in which customers switch product references are primarily caused by several external and internal factors. One of the factors in which customers tend to switch their preferences is the price cost of a product. If a product raises its cost value, customers may have a second thought of sticking into as his/her preference; therefore, the tendency is that the shift and switch of preference occurred. Most often, in this kind of business like marketing an energy reserves, the threat of substitution of customers come in the instability of a price. The price cost of a product if it increases due to social and political factors, it stand to be a threat for the company. However, the Colgate-Palmolive good strategy like increasing switching costs, alliances, customer surveys to learn about their preferences, accentuated differences and the entrance of substitute market, these reduced the threat of substitutes. Competitive Rivalry between existing players In any business price competition is significant because it attracts customers, the less you price a product, the more customers you gain, yet, in competitive rivalry, in order to reduce it, avoidance to price competition is necessary in which the Colgate-Palmolive observed. Their competition is not on price but on how to manage strategy that would best leverage a product. CP uses different strategies to market their product and be competitive. Their differentiation and different segmentation of their products set an edge for them, moreover, their healthy communication with competitors contribute positively to the competition. The competition should not be taken personally but a matter of business and professional work. Colgate-Palmolive has a competitive advantage not only due to the facts mentioned above but on the ability of managing the whole process of the business. Good financial management and diversified course of business bring them enormous customers and stakeholders.

Benvolio vs. Mercutio in Shakespeares Romeo and Juliet :: William Shakespeare

It was a hot summer day in the town square of Verona when the two households came face to face, both feeling and showing their emnity. In the play of Romeo and Juliet, written by Shakespeare, Tybalt wishes to fight Romeo and since Romeo is refusing to battle him, Mercutio steps up and takes Romeo's place. Benvolio is, like always, begging and pleading for them to keep the peace. All through the tale, Romeo's best friends, Benvolio and Mercutio, try to help Romeo with their own particular methods. Surprisingly, there are no characters that differ from each other more than Benvolio and Mercutio. Although Benvolio and Mercutio are alike because they are both very loyal to Romeo, they are different because Benvolio is calm, level-headed, and honest and Mercutio tends to be a sarcastic, wild person who follows his emotions more than his common sense. Mercutio and Benvolio express loyalty and companionship toward Romeo. Mercutio battles Tybalt in order to defend Romeo's honor, when Romeo has already made it clear that he doesn't want anyone to fight. Mercutio bravely faces the furious Tybalt and says "O calm, dishonorable, vile submission! Tybalt you rat-catcher will you walk?" (Scene Five). Benvolio also shows he is faithful to Romeo when he devises the brilliant plan of crashing the Capulet's ball, in an attempt to cure his friend Romeo's depression. When he says "... Supper is done, and we shall come too late." (Scene Two), he's convincing Romeo to go to the ball to have some fun or else it'll be too late and he'll stay heart broken. Mercutio and Benvolio are different because Mercutio is a wild person that likes to pick fights even though they aren't "his" battles. When Tybalt is looking for Romeo, Mercutio steps up and declares "... Here is my fiddlestick, here's that shall make you dance." (Scene Five), thus making Tybalt even angrier and causing a fight. You can see Benvolio is a peace-keeping person especially when he states "I do but keep the peace: put up thy sword..." (Scene One). He says this mainly because he doesn't want anyone to get hurt or get in trouble with the law. Although Mercutio and Benvolio are really close to being antithesis of one another, they are also similar because they are both incredibly loyal and faithful to Romeo. Though they are an oddly matched pair, they somehow combine to add their own unique flavors to Romeo and Juliet.

How Enzymes Work in the Home and in Industry Essay Essay

This essay aims to explore the ways on how enzymes are used in home and in industry, and it aims to explain the advantages and disadvantages of using enzymes in the home and industry. An enzyme is a protein that is formed by the body that acts as a catalyst to cause a certain desired reaction. Enzymes are very specific. Each enzyme is designed to initiate a specific response with a specific result. Firstly, the AQA Science Biology textbook published in 2011 by Nelson Thornes Ltd suggests on page 172 that â€Å"in the past, people boiled and scrubbed their clothes to get them clean – by hand! Now we have washing machines and enzymes ready and waiting to digest the stains.† This is telling us how people now use enzymes at home and it is much easier from the past. This is an example of how enzymes are used in homes. Enzymes are used to get rid of the stains that are on the clothes in washing machines. Enzymes are used to break down proteins and fats that are in the stains. This is evident in the same textbook on the same page number mentioned above when it says, â€Å"many people use biological detergents to remove stains such as grass, sweat and food from their clothes. Biological washing powders contain proteases and lipases.† Proteases and lipases are those enzymes that are used to break down the proteins and fats that are in the stains. In addition, it is better to use biological detergents instead of non-biological detergents at lower temperatures because that is when the enzymes work at their best, if the water is too hot then they are denatured and this also means that you use less electricity. The edited book version called ‘Enzymes in Industry’ written by Dr Wolfgang Aehle published in 2007 suggests that â€Å"in the food industry enzymes are used to improve dairy products like cheese or to supply us with breads that have the right crumb structure and give us the right mouth feel while eating.† This is showing how and why enzymes are used in industry. They are used to improve dairy products or to supply with breads that are good enough for us. Protease enzymes are used to make baby foods. In the book ‘Chemistry at a glance’ published by Roger Owen and Sue King it says on page 116 â€Å"proteins in baby foods may be pre-digested by proteases (enzymes which digest proteins). Babies are not very good at digesting the food when they first begin to eat solid foods. By using protease enzymes in the food, makes it easier for a baby’s digestive system to cope with it and then the babies can also get the amino acids that need from their food more easily. There are more enzymes used in industry like carbohydrases to convert starch into sugar (glucose syrup). There are many advantages and disadvantages of using enzymes. Enzymes can be good to use. In the AQA Science Biology textbook published in 2011 by Nelson Thornes Ltd suggests on page 173 that â€Å"in industrial processes, many o the reactions need high temperatures and pressures to make them go fast enough to produce the products needed. This needs expensive equipment and requires a lot of energy.† The good thing is that by using enzymes it would solve industrial problems like these. On the same page, it says the enzymes â€Å"catalyze at relatively low temperatures and normal pressures. This is why the enzyme-based processes are cheap to run. This is an advantage showing that by using enzymes it is cheaper and easier. There are also disadvantages of using enzymes. This is evident in the same book on the same page as it mentions, â€Å"one problem with enzymes is that they are denatured at high temperatures, so the temperature must be kept down†. This shows that by using enzymes they can be denatured so you would have to be careful and keep an eye on the temperature. In addition, the pH needs to be controlled and it costs money to control these conditions which means it is bad. You would have to pay to control theses conditions and if you do not then the enzymes would denature which is not good. The original BBC Bitesize GCSE website in the science section suggests that there are many enzymes, which are expensive to produce. This is evident on the website as it says, â€Å"In industry, enzymes allow reactions that normally need expensive, energy-demanding equipment to happen at normal temperatures and pressures. On the other hand, most enzymes are denatured at high temperatures.† This shows that many enzymes are quite expensive to produce and this is a disadvantage of using enzymes. In conclusion, enzymes are used in many places like homes and in the industry because they can be good in ways such as using them in baby food, which would help the digestive system of babies. However, there are also some disadvantages of using enzymes for example some enzymes can be very expensive to produce. I believe that enzymes should be used in some places and should not in others, this way I think that there would not be trouble caused.

Jurassic Park essays

Jurassic Park essays Jurassic Park is divided into seven sections, each with a quote from Ian Malcolm. He was a mathematician who specialized in the field called chaos theory, which based itself mainly on nonlinear equations. The first section follows the paths of several scenes, where in each one, there is evidence pointing to the appearance of dinosaurs. One of these scenes included in the very beginning, where a man was flown in to a doctor with mortal wounds surrounding his body. One of his last words was "raptor", which meant "bird of prey." Another was when a young girl was bit by a so called lizard, but the lizard fit closely to the description of a dinosaur. The second section ties in with the first one, but now the reader is presented with scientific evidence of living dinosaurs. Here the reader is given a little insight of the background to the situation, as Bob Morris, part of the EPA, reveals information that InGen had three Cray XMP's shipped to Costa Rica, which were very powerful superco mputers, and 24 Hoods, which were automated gene sequencers. Later on, the carcass of a dinosaur, which was found near the sight where the young girl was bit, was sent to a lab to be examined, and it was identified as a Procompsognathus, thought to be extinct for millions of years. The scientists who witnessed the evidence, Ellie Sattler and Alan Grant, both foremost in the fields of paleontology, were soon requested to fly down to a private island off of Costa Rica by John Hammond, founder of InGen. A little later on in the second section, the story unfolds somewhat, when the scene shifts to a meeting of the Biosyn Corporation of Cupertino, where they explain that InGen was cloning dinosaurs. The Biosyn company then hires Lewis Dodgson, an scientists who worked at InGen, to help them steal dinosaur embryo's for them. He starts off toward Costa Rica as Ellie and Grant arrive in Jurassic Park, and get their first glimpses of the dinosaurs. The third section...

Fitzgeralds Symbolic Use of Color

Fitzgeralds Symbolic Use of Color Free Online Research Papers â€Å"If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away† (6). Even before he was Mr. Gatsby, when he was still referred to as James (Jimmy by his father) Gatz, Jay had a sense of life’s infinite possibilities. From his yellow car to his pink suit, everything about Gatsby portraits his idealism. Fitzgerald’s many references to color play a key part in making Gatsby the iconic character he has become. The first time the reader sees Gatsby he is staring into the night. At first Nick believes Gatsby is looking at the sky, peppered with silver stars. In fact, Gatsby is enthralled by a green light in the distance. The light, coming from the end of Daisy’s dock, symbolizes how close Gatsby is to his dream. In the United States, a green light means go (Wikipedia), which is perhaps the easiest way to summarize what Gatsby is thinking to himself as he stares into the green light. Gatsby had spent five years building himself up to the position and location he is now located in. With all the effort and illegal activity Gatsby ahs put into his transformation, he is, no doubt, telling himself to just go for it. Daisy is only inches from his grasp. Green is also a symbol of wealth, especially in the United States (Wikipedia). It is fitting that Daisy’s light should be green. Daisy weighs everything in her life on its financial value. Thus the green light at the end of Daisy’s dock also symbolizes her greed and superficial values, which Gatsby embraces, just as he reaches out to embrace the green light. â€Å"He stretched out his arms toward the dark water in a curious way†¦Ã¢â‚¬  (25). Not only does it resemble the wealth which is a crutch for all of Daisy’s decisions; the light also resembles the wealth that Gatsby worked so hard to obtain, in order to please Daisy. The first time Nick and Gatsby go to New York together, Gatsby is dressed in a caramel suit. Brown, in many cultures, resembles poverty (Wikipedia). Despite all his efforts to reinvent himself, Gatsby will always have a little bit of James Gatz in him. Even though he had long ago left his family behind to find a better life for himself, Gatsby travels back to visit his father and buy him a house. Brown can also represent wholesomeness, friendliness, and dependability (Wikipedia), all of which are characteristics of Gatsby. Finally, brown can be used to mean simplicity (Wikipedia). This is especially fitting after we see Gatsby’s personal bedroom. â€Å"His bedroom was the simplest of all – except where the dresser was garnished with a toilet set of pure dull gold† (97). Gold is another color often associated with Gatsby, whether it is in the form of his toiletries or his clothing. As cold is a precious and expensive metal, it is used to symbolize something that is precious or costly (Whyte). For Gatsby, gold represents the great wealth he has obtained. Everything he has earned is precious to him only based on Daisy’s reaction. She adores his rich clothes and gold hairbrush, so they mean that much more to Gatsby. While Gatsby now wears gold suits, he once wore a blue coat given to him by his mentor Dan Cody. His chauffeurs too wear uniforms of robin’s egg blue. This is fitting because blue often represents idealism (Wikipedia), a virtue with which Gatsby is very familiar. In fact, the entire book is formed around Gatsby’s attempts to achieve his ideals. Further, it is symbolic that Cody should be the one to give Gatsby the blue coat, because it is Cody who teaches Gatsby how to obtain wealth, and therefore reach his goals. Blue also appears in the form of a dress which Gatsby buys for a guest. It is â€Å"gas blue with lavender beads† (48). The dress comes into the story after a party. One of his guests accidentally rips her dress, so Gatsby replaces it with the blue one. Blue can also symbolize peace (Wikipedia) which Gatsby hoped to keep by purchasing the dress for $265. Gatsby not only buys rich clothes but also for himself, including a white suit which he wears on the day he is finally reunited with Daisy. White was a wise choice because it represents security (Wikipedia). During their first romance, Daisy leaves Gatsby because he lacks the money needed to guarantee her security. Now, however, Gatsby has an abundance of wealth and is perfectly capable of offering her the security she needs. Aside from his luxurious attire, Gatsby also has a fancy yellow car. Yellow often symbolizes optimism, as well as idealism (Wikipedia). Not only is Gatsby the epitome of idealism, he also very much embodies the practice of optimism. Ever since he was a child, Gatsby has believed in the potential of his life and his ability to better himself. â€Å"‘Jimmy was bound to get ahead. He always had some resolves like this or something. Do you notice what he’s got about improving his mind? He was always great for that’† (182). However, yellow can also stand for dishonesty (Wikipedia). Gatsby’s dishonesty is a critical aspect of who he is. Displeased with his poor upbringing, James Gatz creates an entirely new identity (Jay Gatsby). When he first meets Daisy he lies about his background to gain her attention and make her believe he is worthy of her. Among all of his ‘friends’ Gatsby is dishonest about where he obtained his wealth, claiming inheritance. He is also well-known throughout the novel for his white lies. Gatsby likes to stretch the truth, for example, saying that he is an Oxford man, when he only attended for five months. Aside from his yellow car, Gatsby is most characterized by his pink suit. His pink suit seems to deny the credibility of some of his claims, such as being an Oxford man. â€Å"Like hell he is! He wears a pink suit† (129). However, pink often tends to symbolize admiration (Wikipedia). Despite the fact that no one really knows anything about Gatsby (mainly because there isn’t anything to know, since Jay Gatsby isn’t actually a real person), he is still extremely admired and respected by his party guests and acquaintances. Fitzgerald uses color symbolism to set up the array of characteristics of Gatsby. These colors play a key role in establishing Gatsby’s strong personality. Throughout the entire novel Gatsby is an idealistic and optimistic young man with an incredible ability to realize life’s infinite possibilities. He truly is the great Gatz. Research Papers on Fitzgerald's Symbolic Use of ColorThe Masque of the Red Death Room meaningsBook Review on The Autobiography of Malcolm XAnalysis Of A Cosmetics AdvertisementHonest Iagos Truth through DeceptionThe Effects of Illegal ImmigrationMind TravelDefinition of Export QuotasThe Spring and AutumnThe Hockey GameHip-Hop is Art

New Perspectives in Entrepreneurship - Avril Kennedy and Harlequin Essay

New Perspectives in Entrepreneurship - Avril Kennedy and Harlequin - Essay Example Mary Jesselyn Co (2006, p. 45-46) lists several characteristics of a successful entrepreneur, including a passion for business, internal locus of control, risk-taking, commitment, dedication, perseverance, a need for achievement, initiative, feedback/advice-seeking, creativity and innovation. Zeelie et al. (1998, p. 12) add, "In order to achieve entrepreneurial success, personal, internal development and the development of good interpersonal skills are essential." Steven Brandts (1996, ch. 4 p. 4) list includes applicable business or technical experience, verifiable integrity, the ability to communicate ideas, and a propensity towards team work. Evan Douglas (eds Carsrud & Braanback 2009, p. 19) wrote that "successful entrepreneurship is likely to provide societal benefits as well." Finally, Chris Steyaert and Daniel Hjorth (2004, p. 269) wrote that entrepreneurs emphasized the importance of alertness and timeliness. "Timeliness in taking action was critical because [the entrepreneur s] goal was to grab the (quickly) passing opportunity. Opportune times, they stressed, do not last long in fast-changing environments." Avril Kennedy had exhibited many of these characteristics from the time she started Harlequin. Applicable business and technical experience. Avril had experience selling as a demonstrator of products; therefore, she was exposed to a retail environment. She knew about the potential of making a profit at Barras because her ex-husband had rented a stall there in the past. Alertness and timeliness. As the business grew, Avril stayed abreast of news that would offer opportunities to expand the business, particularly with regards to the availability of more desirable real estate. Risk-taking. Co (2006, p. 46) noted that entrepreneurs "take calculated risks, not high or wild risks," and Avril built her business slowly and expanded purposefully. In an interview with Carmen Nobel (2011, n. p.), Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School, said, "Lean startups don't try to scale up the business until they have product-market fit [PMF], a  magical event — more easily recognized in retrospect than in the moment — when they finally have a solution that matches the problem.  

Compare Essay Example | Topics and Well Written Essays - 1250 words - 2

Compare - Essay Example In this paper, two passages are taken from two different writers namely Elie Wiesel and Cynthia Ozick. The aim of the paper is to undertake a comparative discussion on their writings namely â€Å"Night† and â€Å"The Shawl† respectively. This means that any major similarities or differences that are noticed in the two passages selected shall be discussed from the perspectives of the themes used by the writers, style of writing, themes covered in the writings, as well as any identified problems. Style of writing Reading through â€Å"Night† and â€Å"The Shawl†, readers get a sense of feeling that two different forms of writings are presented. This is rooted in the general approach used by the two writers, manifesting in the style of writing they used to present their work. Generally, â€Å"Night† is presented by Elie Wiesel from a more juvenile perspective of wording, making the whole style of writing easy to read and understand. There are not much use of literary devices and other technical literature terms. Rather, the reader to have a smooth flow of the storyline with no meandering of ideas entertained. The advantage that this had on the text was that it made it very easy for the reader to get along with the ideas being portrayed by the writer without any difficulty in understanding. Indeed, events were described in a down to earth approach making statements like â€Å"I decided to give my father lessons in marching in step, in keeping time. We began practicing in front of our block. I would command: ‘Left, right!’ and my father would try.† (PAGE 55). On the other hand, â€Å"the Shawl† is presented in a more classical manner, disbanding the use of naive and juvenile techniques to making the theme of the story flow. This was seen through several perspectives of the writing including the use of complex sentence structuring, idiomatic expressions and a number of literary devices. Along the way howev er, Ozick gets comic just as Elie had been throughout his writing by stating that of Stella who wanted to be in the shawl like Magda that â€Å"A thin girl of fourteen, too small with thin breasts of her own, Stella wanted to be wrapped in a shawl, hidden away, asleep, rocked by the march, a baby, around infant in arms† (PAGE 3). Themes The family as an agent of socialization Throughout both stories, the role of the family in society is clearly defined as both Ozick and Elie make statements that suggest that the family is an agent of socialization. By this, reference is being made to the larger concept of family and how the family plays its role in ensuring that the people that are born into it fit in perfectly. In â€Å"Night†, socialization is depicted as a bilateral responsibility between children and their parents. That is, parents socialize children and children socialize parents. The relationship between Elie and his father is shown to reflect the popular saying that if your parents take care of you for you to make teeth, you also take care of them till they loss their teeth. From another perspective, it could be said that the marching training that Elie gives to the father represents a reverse of role because it is fathers who are normally expected to teach their kids to walk. In â€Å"The Shawl† also, the role of family in socialization is resounded as Rosa makes frantic efforts to cater for her two daughters, Stella and Magda. Stella was 14 years and Magda was only 15 months. Due to economic